Marketing Strategy & Analytics
T40 Marketing

Marketing Strategy & Analytics

We show you exactly what's working and what's wasting money.

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The Problem

You're doing "marketing" but have no idea what's actually working.

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The Challenge

You're doing "marketing" but have no idea what's actually working.

Sound Familiar?

The Pain Points You're Facing

If any of these hit home, you're not alone. These are the exact challenges we solve every day.

1

You're on social media, you've got Google Ads running, you send the occasional email - but you can't connect any of it to revenue.

2

You don't know which channel brings customers or which is wasting money.

3

You're making decisions on gut feel and hoping for the best.

The Solution

How We Solve It

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Our Approach

We give you a strategy built on data - proper tracking, clear attribution, and a dashboard that tells you what's working. You stop guessing and start making decisions based on what actually drives revenue. Marketing becomes an investment with measurable returns.

1

We give you a strategy built on data - proper tracking, clear attribution, and a dashboard that tells you what's working.

2

You stop guessing and start making decisions based on what actually drives revenue.

3

Marketing becomes an investment with measurable returns.

Let's Solve This Together
What You Get

What We Deliver

Clear deliverables, no hidden surprises. Here's exactly what's included.

1

Marketing audit assessing all current activities and their effectiveness

2

Analytics setup - tracking, attribution, and reporting infrastructure

3

Marketing strategy aligned with business goals and budget

4

Channel prioritisation based on data, not assumptions

5

Marketing dashboard showing what actually matters

6

Ongoing strategy support and optimisation guidance

How It Works

Our Process

A proven approach that delivers results. Here's how we work together.

1

Marketing Audit

We assess everything you are currently doing - channels, campaigns, content, spend. We identify what is working, what is not, and what is unmeasured.

2

Analytics Foundation

We implement proper tracking and attribution. No strategy works without measurement. This becomes your source of truth for marketing decisions.

3

Strategy Development

We build a marketing strategy based on your goals, budget, and data. Clear priorities, realistic timelines, and measurable objectives.

4

Execution & Iteration

We support strategy execution with regular reviews. Data informs adjustments. Strategy evolves based on what actually works.

Is This For You?

Who This Is For

Businesses spending on marketing without knowing what works

Companies with marketing activity but no coherent strategy

Organisations that have grown but never formalised their marketing approach

Leaders who want to make data-driven marketing decisions

Why This Matters

Marketing without measurement is gambling. You might get lucky, but you cannot optimise luck. A proper strategy built on data lets you invest confidently, double down on winners, and cut losers quickly. The difference between profitable marketing and wasted spend is almost always measurement and strategy.

Got Questions?

Frequently Asked Questions

Everything you need to know about this service.

What analytics tools do you use?
Google Analytics 4 as a foundation, often supplemented with platform-specific tools. We recommend what gives you the insights you need without unnecessary complexity.
Do you execute the marketing or just create strategy?
Both options available. Strategy-only if you have execution capability. Full-service if you need us to implement. Many clients start with strategy and add execution as needed.
How often should strategy be reviewed?
Quarterly reviews for most businesses. Monthly check-ins on performance data. Strategy is not set-and-forget - markets change, and strategy must adapt.
What if we are starting from zero?
Then we build foundations first. Basic tracking, initial positioning, priority channels. You cannot optimise what does not exist. We start where you are.

Our Work

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Testimonials

What Our Clients Say

Real feedback from businesses we've helped grow

C

Candace Gerlach

Founder @ The Conscious Marketing Group

"Ability to think strategically and provide creative leadership"
J

Jack Peagam

Co-Founder & CEO @ Linkup

"All in all, a great experience!"
B

Becca Keegan

Entertainment, Sports & Media Broker @ LMP Insurance

"Working with him is always a pleasure"
R

Ricky Sahota

Owner @ Cluck'd

"It's been an absolute pleasure working together"
B

Ben Toye

Commercial Director @ Big North Films Ltd

"Down-to-earth attitude without being the least bit precious"
S

Shaun Kelly

Director and Owner @ Loaded Branding

"Passionate about getting the best results out of any project"
J

John Allsopp

Editor and Owner @ MotoGusto Magazine

"Best decision I've made so far as editor"
R

Robin Harris

Former Managing Director @ Feridax Ltd

"Brought a level of professionalism that was required"
H

Hannah Wadey

CEO @ Safer Business Network

"Developed a clearer brand identity and communications approach"
N

Natalie Parsons

Founder @ Dear Bump

"We now have a much clearer direction of where we need to be"
M

Michelle Garvey

Marketing Manager

"Forward thinking and designs were inspirational"
A

Anita Chumber

Marketing Professional

"He will add vibrant creativity to any business"
N

Nick Allen

Marketing Manager @ Birmingham Chamber of Commerce

"The work you've done is brilliant, thank you so much for all your hard work on it, it's been received very well."
Why Choose Us

The right solutions,
at the right time,
at the right cost.

We're not just another agency, we hope to be creative and strategic partners to help reach your goals.

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Experience That Counts

We craft ideas that break the mold and make your brand unforgettable.

Meet The Team

Small Team, Big Impact

No layers of account managers or endless meetings.

About Us
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All-in-one partner illustration

All-in-One Partner

Tailored solutions for evolving market needs.

Our Services

Human-Centered Approach

We craft brands that connect emotionally and authentically.

Creative Services
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Practical, No-Fluff Delivery

We cut through jargon and hype, focusing only on strategies that drive measurable growth.

Growth Strategy

No Bloated Agency Fees

We don't hide behind inflated retainers or unnecessary extras. Just clear, honest pricing that delivers real value.

Get In Touch
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Ready to Get
Started?

Book a free 30-minute call. We'll discuss your challenges and show you exactly how we can help.

Let's Have a Chat

No obligation. No sales pitch. Just honest advice.