Fractional CMO & CTO
T40 Growth

Fractional CMO & CTO

We bring strategic leadership to marketing and tech decisions.

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The Problem

Marketing and tech decisions are made by people who don't specialise in them.

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The Challenge

Marketing and tech decisions are made by people who don't specialise in them.

Sound Familiar?

The Pain Points You're Facing

If any of these hit home, you're not alone. These are the exact challenges we solve every day.

1

You're approving campaigns you can't evaluate.

2

Making technology choices based on what the loudest vendor says.

3

Your team is doing their best but nobody has the strategic depth to know if "best" is good enough.

4

Critical decisions get made without the expertise they deserve.

The Solution

How We Solve It

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Our Approach

We provide fractional CMO and CTO services - senior leaders who own marketing strategy or technology direction, part-time. You get confident decisions backed by experience, without the full-time executive cost.

1

We provide fractional CMO and CTO services - senior leaders who own marketing strategy or technology direction, part-time.

2

You get confident decisions backed by experience, without the full-time executive cost.

Let's Solve This Together
What You Get

What We Deliver

Clear deliverables, no hidden surprises. Here's exactly what's included.

1

Strategic leadership for marketing (CMO) or technology (CTO) function

2

Team oversight, hiring support, and performance management

3

Vendor evaluation, selection, and management

4

Budget planning and ROI accountability

5

Board-level reporting and stakeholder communication

6

Technology or marketing roadmap development and execution oversight

How It Works

Our Process

A proven approach that delivers results. Here's how we work together.

1

Role Scoping

We define exactly what leadership is needed - CMO, CTO, or both. We clarify authority, responsibility, time commitment, and success metrics before starting.

2

Quick Assessment

In the first 30 days, we assess current state - team capability, existing strategies, technology stack or marketing mix, and quick-win opportunities.

3

Strategic Direction

We set strategic direction for the function - where we're going, why, and how we'll get there. Clear priorities, resource allocation, and milestone planning.

4

Ongoing Leadership

We lead the function - team meetings, decision-making, execution oversight, stakeholder management. All the things a full-time exec does, concentrated into part-time hours.

Is This For You?

Who This Is For

Companies between £2M-£20M who need executive capability but not full-time

Businesses with marketing or tech teams that lack strategic direction

Founders who are strong in one area but need leadership in another

Organisations in transition - growth phase, pre-investment, or post-departure

Why This Matters

Marketing without strategic leadership wastes budget on tactics that don't ladder to business goals. Technology without strategic leadership accumulates debt and makes poor architectural decisions. But full-time CMOs and CTOs cost £150-250k+ and take months to hire. Fractional leadership gives you the strategic capability immediately, at a fraction of the cost.

Got Questions?

Frequently Asked Questions

Everything you need to know about this service.

What is the difference between fractional CMO and CTO?
Fractional CMO owns marketing strategy, brand, demand generation, and marketing team leadership. Fractional CTO owns technology strategy, architecture decisions, engineering team leadership, and technical debt management. Some businesses need one, some need both.
How much time does a fractional CMO or CTO typically spend?
Typically 1-2 days per week, though this varies based on business stage and complexity. During intensive periods (launches, major initiatives), we can increase temporarily. The model is flexible to your actual needs.
Can a fractional leader really make strategic decisions?
Absolutely. We're not consultants who advise from the sidelines. We have decision-making authority, own outcomes, and are accountable for results. The difference is concentrated time, not reduced responsibility.
What happens when we are ready for a full-time hire?
We help you hire our replacement. We'll write the job spec, screen candidates, and ensure a proper handover. Our goal is building sustainable capability, not creating dependency.

Our Work

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Testimonials

What Our Clients Say

Real feedback from businesses we've helped grow

Why Choose Us

The right solutions,
at the right time,
at the right cost.

We're not just another agency, we hope to be creative and strategic partners to help reach your goals.

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Experience That Counts

We craft ideas that break the mold and make your brand unforgettable.

Meet The Team

Small Team, Big Impact

No layers of account managers or endless meetings.

About Us
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All-in-One Partner

Tailored solutions for evolving market needs.

Our Services

Human-Centered Approach

We craft brands that connect emotionally and authentically.

Creative Services
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Practical, No-Fluff Delivery

We cut through jargon and hype, focusing only on strategies that drive measurable growth.

Growth Strategy

No Bloated Agency Fees

We don't hide behind inflated retainers or unnecessary extras. Just clear, honest pricing that delivers real value.

Get In Touch
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Ready to Get
Started?

Book a free 30-minute call. We'll discuss your challenges and show you exactly how we can help.

Let's Have a Chat

No obligation. No sales pitch. Just honest advice.